Previously I have posted an article about unnatural link warning messages sent out by Google earlier this year and now this is another angle of the story which is about black hat warning messages.
Google team has really been so active in fighting against the violations committed in the web as reflected by the warning messages they have sent out earlier this year. It is quite alarming for the webmasters yet helpful in making the practices in SEO more ethical or professional, in one way or another, and enhancing the users’ search experience.
But along with that action is the curiosity as to why the messages about “black hat”, which is the term for the unethical techniques used to get higher search rankings, have reached over half a million, or about 600,000. This quantity is really huge as compared to the number of unnatural link warnings which, according to Matt, about 25,000.
What does it imply? We cannot fathom the real reason by the Google team in doing so, or directly make a conclusion, but I have made an analysis of its implications which may somehow be helpful in understanding what Google was trying to achieve in sending out those messages:
• Quantity may represent either the Violators – if there is a notable difference between the number of warnings for unnatural links and that of the black hat, then possibly, the latter is a general problem for it covers three issues such as (1) keyword stuffing, (2) Invisible text, and (3) Doorway pages. Hence, for such reason, the number of violators in black hat is higher than those having unnatural links. It is just a theory, but if you analyze the matter, what else could have been the other reason? Is it right to conclude then that the messages were just sent out without Google team estimating or planning it? That would be absurd; so better investigate to derive at a right judgment.
Meanwhile, to have a better idea of how the black hat is done or what are the specific violations which it covers, here is some example
(1) Keyword Stuffing – it is the practice of packing long lists of keywords without including anything else into the site to make it more user-friendly; thus, if not stopped or changed, it will certainly lead to penalty. The reason why learning how to search for and place the keywords properly on your site is really necessary.
(2) Invisible Text – this is done or acquired by having lists of keywords on a white background in the belief that the site or content will be easily indexed. But that is one deception because fact is, it is not a good or effective way of attracting users or the search engine; rather, it will only become the cause of penalty.
(3) Doorway Pages – it is synonymously described as “fake” pages which the users will never see, and are just intended to attract the search engine or, otherwise, for the site to be easily noticed or indexed. It is a trick which is likewise a violation to the guidelines.
• Subsequent Warnings about the Violations are the Resolution to the Problem – since the unethical practices in SEO were very prevalent at that time, it was thus logical for Google team to “solve it all” so the webmasters could be clearly informed as to what to do. It was just like a “panacea” which they have formulated to solve the search engine’s problem with the sites having poor contents, etc. and, of course, to enhance users’ search experience.
• The More the Messages, the Heavier the Problem – why emphasize or focus on something than any other concerns? It is the question that would really lead you to conclude that, perhaps, the warnings about black hat have reached over half a million because Google was having much problem about it. Thus, logically, if many are informed about it, the easier it is for them to make the violators aware and change their strategy; otherwise, the penalty would compel them to do so.
The Bottom Line of the Issue:
The quantity is not at all what matters, but it is the content of the warnings and how it is perceived or followed by those who received it are what always do. Thus, regardless of the number, the webmasters or anyone involved in SEO still has the responsibility in implementing necessary changes and observe proper and ethical practices in optimization not just to help Google achieve what it has long been desiring for the users to have in the course of searching in the web, but also to make the entire process of pushing up the traffic and ranking of the sites more worthy and meaningful.
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