email marketing

Email Marketing: Capitalize on Customer’s Inboxes

Email Marketing

Emails were used even before development on social media platforms. It is a doorway towards customer’s engagements, responses and interactions. Email marketing is still considered an effective strategy for tapping your target market. This is because emails were never neglected by consumers. Everyday there is a thousand of email sent and received. 80.8% of users are reading emails on their mobile devices (HubSpot). Remarkably, there is an increase to 27% of users who are opening their emails in a mobile device during the second half of 2011.

However, because of random emails, customers tend to tag it as spam. When an email is considered spam, it will be sent to junk mail and will be considered as trash. So to say, it becomes a useless effort. There are certain rules to follow when you are including email marketing in your SEO strategies.

1.Proper Etiquette in e-mail marketing: “Asking for permission”, sending of e-mails should be in the form that the receiver have “explicitly” requested to receive those e-mails which is also termed in the article as the “organic” way of building list of e-mails.

2. Segmenting your mailing list, this is truly relevant especially when you are sending e-mails containing various types of content where in send only the content that the person wanted.

3. Consistency in Delivering of E-mails. It is also an organic way of sending e-mails based on the type of schedule you wanted, it’s not good if you send in this week and nothing for the next, your connection with them can lose.

However, email marketing doesn’t just stop in these rules. There are other ways of becoming an effective email marketer. Question and Answer (Q&A) below will help you to become one.

Q:Do you want to increase the unique open rates of your e-mail campaigns?

A. Open rates refer to the percentage of number of recipients who received the email versus the total number of emails you sent per unique email recipient. If you want to increase open rates you can use “exclusive” in your email. It will create an impression that only a few people received that email. It increases unique open rates by 14%.

Q:How not to be flag as SPAM?

A: Use your company name or a representative from your company for the FROM section. Have your subject lines about 20 to 50 characters only and make sure not to capitalize it all. Make your subject lines catchy but not spammy. Avoid using currency signs or too much exclamation point. Formality and sincerity can be shown through emails.

Q: How to measure e-mail marketing success?

A. You must track success so you’ll understand where you got it right or wrong. Based on E-mail Experience Council (emailexperience.org) the following are the standard metrics:

Accepted Any e-mails received by a person whether it landed on its spam, inbox or junk folders or those missing from those folders, wherein the sender does not receive a bounce reply.

accepted emails

Accepted Rate Successfully Accepted e-mails divided by the total sent e-mails.

accepted rate

BounceThe total number of bounces where in it’s the total of hard bounce plus soft bounce. These are messages that are rejected by the server. Wherein hard bounce reported as failure in delivery due to permanent reason where in for example you have misspelled the e-mail address while soft bounce is a type of delivery failure due to temporary condition just like mailbox is full.

total bounces

Click through Rate (CTR)If in SEO or in using Paid search advertising this metric is essential same also in e-mail marketing since it will tell the percentage of clicks on your e-mails. Where it is get through dividing the number of clicks from the links you have put in the e-mail by the number of accepted e-mails where in clicks is maybe measured as total number or unique clicks by a person (U).

click through rate

E-mail unsubscribes requests – Requesting to unsubscribed from your e-mail campaign which is truly need to be considered and analyze since, you need to check you content, maybe they are don’t like or not contented or annoyed with your campaign.

unsubcribe rate

E-mail Gross ProfitIf in businesses there is a gross profit, same with e-mail marketing campaign where in it is computed through subtracting direct costs (design, service cost, etc.) from the total amount of revenue generated through e-mail marketing campaign.

Q: How to start building a mailing list?

A: It is essential to consider some of the events or situations where in there is a need to ask for customer information, just like the following below:

• Networking with business groups
• Trade shows
• Seminars
• Point-of-sale sign-up forms
• Events
• Catalogs
• One-to-one e-mail messages

Take advantage of your newsletter subscription link by putting it on your official website, survey forms, emails, invoices, press releases, shopping cart, order forms and company publications or blogs. Or using your e-mails, be sure to have a call to action button.

Q: What is the best time to email for B2B?

A: Tuesday through Thursday from 9:30 am and 3 pm are best time to send e-mail to businesses. Where in Mondays and Fridays are busy days for them and e-mail sent of Friday afternoon and weekends are often ignored.

Q: What is the best time to email for B2C?

A: E-mails sent from Friday thru Sunday are usually the most effective according to studies and also from 5pm to 8pm of Tuesday thru Saturday works for your end consumer.

Q: What to do with the location or variation in time zones?

A: Segmenting is the best answer for that; you have to build a list according to geo locations.

Q. What email you should use?

A. Most of the time, email users will look for who has sent the email. The E-mail Addresses ecommerce Value by Domain will help you in what domain you should use for a certain email.

emails
Source: MailChimp

As an email marketer you must choose what domain you will be using and you will be sending at. The value of the domain is regarded because an overly used free email can be neglected by your customer. Once they saw an email that doesn’t have a valuable domain, there is a possibility of being discarded. Most consumers want valuable and useful email in their inboxes. So send a right email with right content at the right time.

As an email marketer you must choose what domain you will be using and you will be sending at. The value of the domain is regarded because an overly used free email can be neglected by your customer. Once they saw an email that doesn’t have a valuable domain, there is a possibility of being discarded. Most consumers want valuable and useful email in their inboxes. So send a right email with right content at the right time.

Why Email Marketing is Still a Big Help?

Email marketing must be losing its sight with some entrepreneurs but there is still a big hope.

About 59% of B2B marketers surveyed said that e-mail is still the most effective channel. (B toB Magazine)
By 2016, marketers are going to spend about $2.5 billion dollars on email marketing. (Forrester Research forecasts)
About 65% of e-mail recipients prefer visual-based or e-mails having images.(The Science of Email Marketing)
About 37% of people are opening e-mails through mobile devices than using a webmail having only about 30%.(Return Path)

However this will remain figures unless worked on. Email marketing will allow targeting, direct sales, will build relationships, loyalty and trust and will serve as a support system for other channels in the strategy mixed. As inbox of emails will create a direct connection with your customers you must tap it effectively and utilize for successful email marketing campaign.

E-mail marketing is not yet dead, and as an SEO Consultant, I always believe that this is needed to have a strategic solution to support search engine optimization in order to drive traffic.

Thoughts? Share it below.

online strategic solution

algomez

SEO Consultant, Online Marketer & Blogger, Web Developer & DLINKERS Founder. “Chose a job you love, and you will never have to work a day in your life.”

http://www.alseoblog.com